Content is king and it has been leaving its mark on the web for quite some time now. It is still going strong without showing any signs of slowing down. Content marketing works as magic and that’s precisely the reason why all companies right from Fortune500 to small mom-and-pop shops keep uploading creative, fun and engaging content. They know that content helps to get warm leads.
With more and more people loving online access, content marketing is fast becoming the new traditional marketing. These new age consumers skip television advertising, ignore magazine advertising, don’t give a damn to flyers and are more inclined to take in online information.
Smart marketers know that things are changing fast and they need to go with the change. To capture more market and keep their consumers happy, they need to switch to content marketing.
What Is Content Marketing?
Content marketing is an art of communicating with your customers and prospects without selling. It is a strategic marketing approach where you deliver information on a continuous basis to the targeted audience rather than pitching for your product or service. The principle behind content strategy is that if a business delivers consistent valuable information to a selected set of audience that finds it engaging and interesting then they are bound to reward the business by buying the product. It is sort of non-interrupting marketing.
The common mistake that most people make is that their content marketing puts more emphasis on the content rather than marketing. If you really want to emphasise on the marketing aspect, you need to venture beyond the safe and comfortable walls of the blog.
With 61% of the most effective business-to-business (B2B) marketers meeting at least weekly with their content marketing teams and 37% of business-to-consumer (B2C) marketers having a documented content marketing strategy, let us see how to take content marketing beyond blog posts.
Use Single Content to Open Up a World of Myriad Possibilities
Use your most successful blog post to open up a host of opportunities. When you study your blog analytics, you will know which post of yours was a hit with your audience. Now use this post to maximise the effect moving beyond the blog. Use multi-tiered content marketing approach by leveraging this post into other pieces of content, which can be:
#1 An e-book, which can discuss the points given in the blog post in detail.
#2 You can get a video series made with short and fun videos. You can keep posting these videos at a regular frequency to keep your audience engaged.